The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns.

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find.

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.

Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works.