The world’s technological advancement changes how companies promote their products and services to their customers. Instead of running TV commercials to entice potential customers to make purchases, many businesses prefer interacting, connecting, and promoting to their potential customers through digital marketing campaigns.

Google My Business is a free platform that allows businesses to create and manage their online presence across Google. It’s an essential tool for digital marketing, as it helps you connect with customers and make your business easier to find.

AI in digital marketing empowers companies by automating many marketing tasks and improving processes. It helps marketers save time on tasks that would be difficult or even impossible to do manually within a reasonable time frame.

Non-fungible tokens (NFTs) are rapidly taking over the digital marketplace as artists, musicians, and other creators strive to authenticate their virtual works.

TikTok overtakes Google as the most popular domain globally, based on annual rankings from Cloudflare.

Beauty and wellness brands are major players in the e-commerce and direct-to-consumer markets. With so many people stuck at home over the last 18 months, self-care is at an all-time high… bringing with it a great opportunity to grow almost any type of wellness brand.

Are you settling for organic growth? A business without a strong strategy is left scrambling to keep up (or put up) with whatever happens.

As the COVID-19 pandemic is ravaging the planet, marketing teams are discovering new tools for lead generation and retention.